Just Launched

Watchtime Canada 2019

Who we are

Audience Lab is an innovative and interdisciplinary research network that aims to understand contemporary media consumption and user/audience experiences.

We tackle challenging questions related to audience research, digital communication, and human-computer interaction and specializes in trend analysis, persona development, and millennial/generation Z research. We consider audiences to be made up of users, players, and citizens. Our team and capabilities continue to grow alongside our growing base of industry partnerships.

What We Do

Audience
Analytics

Mixed-Research
Methods

Trend
Analysis

Latest Work